WORK

SILKEVEIEN


Visual Identiy
Creative Direction & Graphic Design

Photography by: Sarah Lindstad Holthe
Illustrations by: Siri K

Silkeveien is a new market and online store for handcrafted products ranging from carved wood utensils and intricate jewlery to ceramic mugs and woven wearables. The initator behind the concept came to me with an idea of creating a space where her and her friends and creative network can showcase and sell their art. 

Through collaborative workshops we landed on an angelic, futuristic, ethereal visual identity. Since the project is growing and evolving, the first delivery was a visual system that could define the creative direction for the website and social media graphics.



The hero visual is a seasonal visual anchor. The visual can evolve and be updated based on needs, most likeley per drop of items in the store.

Logo symbol, wordmark and lockups. 


Color pallette. Pink is main, blue and green are “seasonal”
Pink represents energy. Green represents forests. Blue represents oceans.




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